MEET DAVID DEMPSTER
An enterprise customer-data, experience, and marketing-technology advisor.
22+ years translating enterprise customer-data, marketing, media, analytics, and operational priorities into transformation strategy and build-ready architecture.
David M. Dempster has spent more than 22 years connecting business strategy, customer data, identity, audience activation, journey orchestration, media, analytics, and measurement for enterprise customer-experience programs.
He works across the full transformation lifecycle — from use-case definition, identity, data, audiences, and governance through activation, measurement, solution architecture, and implementation planning — producing a clear bridge between executive ambition and what business, marketing, analytics, product, and engineering teams must build.
SELECTED ENTERPRISE EXPERIENCE
Adobe Experience Cloud, CDP, customer decisioning, audience, and marketing-transformation experience supporting:
- AT&T
- T-Mobile
- Salesforce
- U.S. Marine Corps
- Best Western Hotels & Resorts
- WaFd Bank
- National Vision
- Bridgestone
- Red Hat
Brand names identify David M. Dempster's professional experience through direct employment and enterprise consulting engagements. They do not necessarily indicate a direct contractual relationship with Contextual Marketing Experts or an endorsement of its services.
INDUSTRY EXPERIENCE
Complex B2C and B2B enterprise environments.
David's experience spans strategy, business requirements, solution architecture, data flows, activation planning, governance, implementation roadmaps, and operating-model development across the following industries.
- Telecommunications
- Hospitality
- Financial services
- Automotive & aftermarket
- Consumer services & retail
- Public sector
- Enterprise technology
Brand names identify David M. Dempster's professional experience through direct employment and enterprise consulting engagements. They do not necessarily indicate a direct contractual relationship with Contextual Marketing Experts or an endorsement of its services.
PLATFORM & ECOSYSTEM EXPERIENCE
Deep, current experience across the Adobe Experience Cloud and connected enterprise platforms.
Platform names indicate technical scope. Expired certifications are not displayed as active. No partnership is implied unless explicitly stated.
- Adobe Experience Platform
- Adobe Real-Time CDP
- Adobe Journey Optimizer
- Customer Journey Analytics
- Adobe Analytics
- Adobe Target
- Adobe Audience Manager
- Adobe Web SDK and App SDK
- Adobe Content Analytics
- Salesforce and Salesforce Marketing Cloud
- Tealium
- Snowflake
- Google Analytics
HOW DAVID WORKS
Principles that guide every engagement.
- 01Works backward from the business outcome
- 02Makes hidden architecture decisions explicit
- 03Connects customer experience to data and identity
- 04Treats audience governance as an end-to-end operating model
- 05Designs for no-match, exception, suppression, and fallback scenarios
- 06Connects activation metadata to measurement requirements
- 07Creates requirements that capable engineers can execute
- 08Challenges vendor and agency assumptions constructively
- 09Separates foundational needs from future-state ambition
- 10Builds governance, attribution, and measurement into the architecture
- 11Communicates clearly with executives and technical teams
WHAT THIS ENABLES
A clear bridge between executive ambition and what teams must actually build.
David is particularly effective in complex environments where business leaders, marketing, media, data teams, analytics organizations, engineering groups, agencies, vendors, and implementation partners need a shared definition of what should be built, activated, governed, and measured.
What this enables
- Executive-level clarity on which decisions unlock the next stage of value.
- Architecture and governance that internal teams and implementation partners can build against.
- Measurement and attribution structured to prove business capability, not just activity.
- Alignment between marketing, media, analytics, data, engineering, agencies, and vendors around a shared definition of success.
Interested in a working conversation?
The first conversation focuses on understanding the problem — not selling a predetermined solution.