CASE STUDIES
Turning complex transformation goals into executable programs.
The following representative engagements demonstrate the types of enterprise problems CME's principal has helped solve. Details are presented at a capability level to protect confidential information. Client names, logos, and quantified results are not displayed.
Designing Real-Time Decisioning for the Call Center
Designed identity, fallback, eligibility, and next-best-action requirements connecting Adobe decisioning with the Salesforce agent experience.
View case studyCreating a Privacy-Governed Customer Data North Star
Created a North Star architecture connecting privacy-governed identity, profiles, audiences, activation, and cross-channel measurement.
View case studyConnecting the Booking Journey Across Web, App, Loyalty, and Analytics
Defined the Web SDK, App SDK, AEP, CJA, loyalty, abandonment, and content-measurement foundation for the digital booking journey.
View case studyGoverning Audiences From Strategy Through Media Activation and Attribution
Established the operating model connecting audience definition, governed activation, media delivery, cost, conversion, and attribution.
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